Date:
September 16, 2010
Time:
8:00 – 10:30 a.m.
Pricing:
Member Rate: $50
Member Team Rate*: $45
Regular Rate: $75
Regular Team Rate*: $70
Location:
One King West
Taxes not included
To take advantage of the Team Rate*, three or more members from the same company must register at the same time.
Measuring success, successfully
Join us on September 16 for the inside track on measurement at our roundtable event hosted by CMA's Not-for-Profit Council.
You've got big ideas, a small budget and even bigger expectations from your donors. How do you measure the results that matter most?
Not-for-profit organizations are under intense scrutiny to demonstrate ROI – and donors want assurances their dollars are used wisely. At this forum, panelists will discuss how to select, manage, execute and measure fundraising campaign activities – with a standard set of measurement practices.
Attend this session and you will learn:
- To measure what matters most… to the people who matter
- Industry best practices on measurement
- How to identify the most important metrics
- To tighten the measuring tape – focus on measuring the right things, not everything
Brush-up on measuring old standards like direct mail and telemarketing and get more familiar with the digital and face-to-face measurement practices.
This event includes the release of CMA's brand new Fundraisers Handbook (third edition) – produced by CMA's Not-for-Profit Council.
The Handbook is central to the presentations that will take place - a complimentary copy of the book is included with your registration.
Highlights
We'll kick-off the morning at 8:00 a.m. with a networking breakfast. Meet-up with your peers and colleagues and make new friends. At 8:30 a.m. we’ll begin our case study presentations.
Each presenter will demonstrate the application of measurement practices for a particular fundraising channel.
Moderated by: Angie Mackie, Partner, The Donnée Group
Direct Mail:
Kristian Dart, General Manager, Direct Marketing Philanthropic, Heart & Stroke Foundation of Ontario
Telemarketing:
Nancy McInnis, Director, Direct Response and Lottery, Canadian Cancer Society, Ontario Division
E-fundraising:
Paula Roberts, Executive Vice-President, Marketing & Development, PLAN Canada
Face-to Face:
Rosemary Oliver, Resource Development Director, Amnesty International
Following the presentations there will be a Q & A with the presenters and an opportunity for interaction amongst attendees.
Who Should Attend
- Both experienced and junior fundraisers.
- Suppliers and agencies – mingle with your clients and make new contacts.
